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The only thing is users who come from featured pay less willingly than ones from search. The thing is that Google considers conversion rates per install, so a decrease in conversion after you get featured can turn into a disaster since the store will lower your search ranking greatly. Additional general advice Photo by G. Crescoli on Unsplash The competition. How to get your app noticed? And today you receive an email from Apple asking for visuals to feature your app. You’ve gone through all of this and submitted the form. You can give information about the app itself, and also announce a new release. Additionally, one feature may lead to more in the future. So every aspect of your app design has to be purposeful and developed both beautifully and intuitively. To get featured in the App Store, you’ll need to show Apple you’ve got a coherent strategy for monetisation. They want apps that will wow App Store visitors. Do ASO for my company (ASO Updates, Full Service ASO, CVR improvement & screenshot design), Run ASA campaigns for my company (Apple Search Ads, Google App Campaigns), I am interested in learning ASO/ASA (workshops, consulting). The local stores are always looking for best apps to feature and thus, with very little competition you can be on the top of the local store list. Get a group of testers together who fit into your target audience and ask them to perform some tasks in your app. In the first quarter of 2020, the total number of installs in the App Store and on Google Play was approximately 33.6 billion. How many countries is your app available in? This is where you want to be really visual. There are a few ways to be featured in the iOS App store: being featured on the homepage, hitting one of the top lists, or being chosen as an “Editors’ Choice”. App Store visitors arrive in the Today tab as soon as they open the App Store. Make sure you have a landing page, presentations or other visual filled destinations to link to. However, when you sign up for an App Radar account, we'll notify you when your app is going to be featured. In order to get your mobile app chosen as an app store feature, you should also know about the process of how applications are actually chosen to get featured. It may be almost impossible to get featured in your primary App Store, but another country may be much less competitive. First, look at the official Apple developer’s guide that describes all the requirements that should be met before you upload an app to App Store. But don’t go adding localizations willy nilly. Experts and developers who have already gone this way advise to set a time of 6 to 8 weeks as the featured page might not be compiled fast. That way you can be prepared to share the good news with the world! Avoid repeating your app name, using singulars and plurals of the same word, category names, and the word “app.”. To get your app featured in these sections, you’ll need to develop an app that appeals to the Google Play team. They don’t give away app design awards for no reason. Apple is one of the most prominent players in mobile. Your app’s product page is one of the most influential factors of app growth. Simply turn on your App Radar App Store Feature Alert. Stay tuned for Apple updates. To have a winning product page follow these quick tips. Here you need to include all your writing talent and combine the wow effect with specifics. In the marketing world, we would call this your unique selling point (USP). We’d also like you to make sure you don’t just copy and paste your app description in the fields like Describe Your App. If something goes wrong after you get featured with huge traffic volume, a part of your audience won’t overwhelm you with one-star ratings but send you messages through Support. Criteria on Editors’ Choice in app stores. Check it out if you haven’t used this advertising tool yet. In addition, nearly 2000 apps have been submitted to release on iTunes App Store daily. You also have the option to opt-out of these cookies. To get your app featured in Apple’s App Store, it has to have the following. You can also prompt them to voice their opinions, good and bad, out loud while they’re going through your app. Apple will likely choose designs of a similar tone. Apple’s not taking any wallflowers. Best ASO practices. Here we find sections for Editors’ Choice and Apps We Love Right Now. Step 5: In 3–4 weeks you should hear back if they want to feature your app, it took me 3 weeks before I got a reply back the first time. So when you want to rank for a search term such as, “daily planner,” you have to include it in your app name. The first time was the summer after the iPad came out. Do your best here – this is where the editors get attentive and dive deeper into the topic. These are: Same with design, you don’t need to invent something new entirely. You don’t need to talk about your app’s functionalities but make it valuable and share how it can improve people’s everyday lives and routines, or how you have developed a completely new game mechanism. You need to understand that these apps are hand-picked by editors. Make sure your app is discovered by potential users. During special occasions it’s twice as hard, with Apple giving relevant apps priority. Pushing regular updates shows both Apple and your users that you care. Getting successfully submitted in the App Store is very often a tough task. Apple has designed the Today tab to look more like a curated magazine than a storefront. How many competitors do you want to track? On top of that, featured apps receive a mark of authentication. Be careful not to assume that just because 2 countries speak the same language that you can copy and paste. A feature says, Apple verifies this app as one of high-quality design and functionality. But, it’s one that is worth your time and effort. It’s not time to celebrate yet. Such events can impact you greatly, especially on Google Play where algorithms are very attentive to app conversion, which may affect rankings. Start small and build on your success. Now where to share it? She can predict the future of your app by auditing it. To make sure you will successfully get featured it may be necessary to be reasonable when assessing your app quality, market demand, and availability. Think gorgeous website landing page or mesmerizing trailer on Youtube. It is mandatory to procure user consent prior to running these cookies on your website. This is the first thing users see when they open a store homepage. App Samurai is an AI-powered, secure mobile growth platform. Getting your app featured in the app stores always seems like something unreachable; yet at the same time, pretty much anyone can get it. A 15 page PDF guide from Dan Counsell outlining the 10 most important things you need to do to get your app featured as well as how to get in contact with Apple. You can find out your app is the App of the Day, Game of the Day, Selected App, Editor’s Choice, or featured in a useful native article, or that your app made it into the chart leaders by one of the Games categories. Then it’s time to fill out an app form. Take enough time at each stage of getting ready so as not to spoil your relationship with the store and use any opportunity to get featured. A feature by Apple may turn your start-up into a well-known and profitable company, so it is wise to at least try to get featured. According to research conducted by Apptopia, the resultant exposure has seen at least half of the featured apps make $10,000 or more revenue per day. The main disadvantage of getting featured is a multiple drop in app conversion since lots of users who may not be interested can now see the app. Users shouldn’t be confused when opening your app. Getting featured in the Apple App Store is an achievement all app developers strive towards. By publishing an app on the App Store and localizing it for all available countries, you’d reach 15% of all smartphone users. Check your competitors frequently, especially those who got featured too. It’s a big win. So, if we don’t want to wait for it, we can request Apple to get our app featured by filling in a special form (you will also need some luck!). Without notice. Keep fixing the bugs and introducing new features. Your app might get featured right away, but it is much more likely that you will have to grind a little before … You need to make them like you and provide a good explanation of why you are special and helpful from the audience perspective. The benefits of these features? Another way to increase the chances of your app being featured is to make your app available not only for iPhone, but also for iPad, Apple Watch and other products featuring iOS, such as Apple Pay. And because you meet special requirements and bring profit to the store too. The more, the better. How to get 30K App Store reviews every month; How to work with rating and reviews to increase your conversion rate. We are going to talk briefly about what is required and how to go about both of these options, so you know what to expect. An App Store feature is not only worth a lifetime of bragging rights but also a way to access crazy fast app growth. Get real-time data, right insights and unbeatable hints for your individual growth. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Apple Search Ads: will it work for your app? 1. write an email to Apple. Hence, if you’re preparing a thematic update for some public holiday, then you need to send your app form two months in advance. This reduces the friction users feel when deciding to install your app. You can find out your app is the App of the Day, Game of the Day, Selected App, Editor’s Choice, or featured in a useful native article, or that your app made it into the chart leaders by one of the Games categories. Special Events. Common App Store Optimization (ASO) Myths, Challenged, Why ASO Becomes More Important every day for App Developers, iOS App Screenshot Sizes and Guidelines for the Apple App Store, App Icon: How to Create an Appealing iOS App Icon, iOS Keyword Field: How to Take Advantage of iOS Keywords. The best way to figure out whether your app is intuitive for its users is to ask your users. Keep improving your ASO. Then you’ll know exactly which points of your app’s flow are confusing and which are communicated well. So being featured is naturally a big deal. Note: use English only. Over 1600 applications are submitted to the App Store each day. For example, Threader has an action extension. List all the features and benefits briefly and precisely. Best Ways To Get Featured In The Apple App Store. You can add up to 3 30 second app previews. Create visually appealing promotional art. Remember, Apple editors curate the App Store to offer App Store visitors the best of the best. Optimizing many localizations is exceptionally time-consuming. It’s a… Further, you’ll want to update your app regularly. Edit App Store Listings and Implement Keywords, Reply to user reviews and track app ratings, Make data-driven decisions for App Store ads, Gain valuable insights and continue to grow, Deliver the best results for your app clients, World of Warships Blitz Drives Up App Impressions by more than 35%, ProCamera - How we achieved +25% revenue increase for a paid camera app, How Kolibri Games Increased Installs While Saving Time On ASO Updates, Free app marketing & app growth resources, Mobile app marketing terms defined for you. My app is the only accounting App in the market and surely adds value to Web Store if featured. Getting featured is no simple task. All App Radar Features (see expert plan) are included in a custom plan - with individual limits. Apple makes it simpler by defining 4 major disability domains. Of course, you can tell people what your app is all about in the description, but it’s even better to show them. The story can differ depending on what aspects make your app shine. If your app is related to the event, great — this is your chance. Mobile users are used to gorgeously designed apps. You only have to integrate the pre-built iOS accessibility features with your app. When you’re trying to get featured in the App Store, you need to align your app’s goals with Apple’s objectives. We also use third-party cookies that help us analyze and understand how you use this website. Pitching your app to these sites to cover and scoring media appearances is a proven way to improve your chances of getting featured on Google’s store. Are you sure everything is fine now and you can make yourself visible to the world? server load – check if you can handle large volumes of traffic; poor-quality installs – many will want to look at your app just to uninstall it later. The other has been App of the Day. Track Android and iOS Featured Apps in Slack and email. You’ve got your app story down. Think of iMessage, share & action extensions, and so on. Want to get more organic downloads? Design eye-catching app screenshots that highlight the significant features of your app. Then check ASO: is everything okay with text and graphic ASO? Do not leave these entries blank. These cookies do not store any personal information. Here are 14 things you can work on to better your chances of becoming featured in the App Store: Error-Free Functionality and a high-quality build ; To be featured, be native; Incorporate the latest releases and announced at WWDC; No one likes outdated apps ; Be universal, be an Apple advocate; Create your own individual space in App Store This means that search results will include editors’ collections. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. You’d get an immense amount of impressions, click-throughs, and installs by a very relevant audience. Focus on what you do best: making apps & games. If you want Apple to even consider featuring your app, you have to fill out the form. As an app developer, you want to build a solid relationship with Apple. Standing out among so many apps is crucial. Design a Sleek User Interface (UI) and Intuitive User Experience (UX). We use cookies to provide you with the best user experience. Know The Basics. I have asked this question in 2015 Spring and our app has been featured by App Store China in 2015 Fall. Mobile users are used to gorgeously designed apps. Though, being chosen and applying doesn’t guarantee … To save time and dedicate your efforts to other app growth strategies, use an ASO tool like App Radar. Also, people often don’t know what to write in a form and how to grab the editor’s attention. This may help you reduce bad ratings. This is where. Getting a badge such as “Editor’s Choice,” is hugely beneficial to your app growth. You can add up to 10 app screenshots. By getting featured, you will land on a store homepage for free simply because you made a great app and deserve a promotion. Besides, if you want an update to get featured, then it must be really large-scale in terms of content. Encourage as many users as possible to go all the way through and install your app. This is also why it may be worthwhile to set enough time. Don’t forget that Apple is also a design company, so they value products that present themselves in an aesthetically appealing way. You can then look up these apps and meet the people or teams responsible for them. That’s not doing much for them considering they have a worldwide audience. All keywords and the description should be translated into the native language of the localization. But the problem was quickly resolved. All you need to do is to fill in the special Apple request form and have a bit of luck. Checkaso is a data-driven ASO platform made by ASO specialists. The new iOS 14 will be released in the fall of 2020. Analyze average rating, monitor reviews, reply to reviews, and gain product insights from user feedback in one workspace. If your app works well but looks like it was made in 2010 that’s not going to cut it. A lot of apps go out every single day. But the deeper details of ways to get featured on app stores differ from store to store. There’ve been cases when featured apps lost a lot of traffic from reviews for this very reason. To be considered for promotion in App Store, provide as much information as possible and fill out all the app fields at least two weeks in advance. So how does a developer get featured on the App Store? Optimizing Google Play games. HOW APP STORE WORKS? Universal apps. Promote your app on your website and other platforms. Once you get featured, consolidate your success with ads to smooth out the drop in installs. Apple knows that a good UX/UI can make all the difference when it comes to mobile. Please tell us more about your requirements. Keep it short because there’s a 30 character limit. They also enjoy showing off great products that were made using their technology. The free ASO Tool also gives you data-driven and AI-powered recommendations on how to improve ASO for each localization. How to get an app featured on Google Play? Featured apps in app stores are privileged, as they get more views and, consequently, more downloads. To get an ASO health score and recommendations on how to improve your app’s ASO, check out our free ASO Tool. They love their sleekness and this love is transferred into their content curation. But it’s good news for apps that get featured. App previews are videos that you can place within your app’s product page. These cookies will be stored in your browser only with your consent. Apple simply wishes to provide its users with the best iPhone experience they can, and apps are a big part of that experience. You’ll get more views and organic installs, but app conversion shouldn’t drop. The app name holds a lot of weight when it comes to keywords. Before filling out a featuring form, you need to make sure that the app page and all the metrics are in order. For instance, if your app depends on a certain specification in a particular phone that will be launched soon, play your launch … 3. Functions need to feel natural and flow uninterrupted. Seriously. And, my app has been within Top 10 for around 2 months already. App Store. 1: Emailing the big boss. See if your app or competitors are featured in App Store and Google Play. Although I don’t have solid proof of this, Apple likes when you take advantage of all their platforms. [Featured Apps] offer customers valuable help through how-to-guides, beginner tips, and critical insights from our team of editors, and inspire our customers by highlighting the outstanding developers, users, communities, and trends that shape our world. Getting featured is a powerful promo for your app. Pick a name that clearly communicates what your app is about. Knows everything about you and your competitors. 8. The store now has its own app form. Each localization needs to be optimized. For example, in the UK, the metal box that takes you up and down tall buildings is called a lift. You should always be developing your iOS apps using the latest version of Swift and integrating Apple APIs.

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